Here at Fempowered Collective, we are spending this International Women’s Day talking about domestic abuse and sexual violence – and pledge to talk about it more throughout the year. For more information about IDAS, a charity that supports victims and survivors, visit

York’s Rebecca Beattie is a mum, entrepreneur and an activist speaking out against domestic abuse. Her clothing brand Always B U carries a powerful message, drawing on a determination to break the silence and increase awareness of domestic abuse. In October 2020, Rebecca received a Pride of Britain Award – The Princes Trust Young Achiever Award.

Rebecca suffered emotional and economic abuse by the father of her young son. At the age of 24 when she found the courage to leave him, he beat her to the point of needing facial reconstructive surgery. He was later sent to prison for the attack.

Her mission is to keep sharing her story and empowering others to speak out. She started Always B U to help spread that message, with a percentage of the profits going to IDAS, a Yorkshire-based charity that supports those affected by domestic abuse and sexual violence.

“A lot of people hear the words ‘break the silence’ and think it’s the victims who need to break the silence but often a victim isn’t in a position to do this.” Rebecca talks passionately about the subject. “It’s actually society that needs to break the silence and speak out on behalf of the victims because it’s our silence that empowers the perpetrator and imprisons the victim.”

In this episode of Fempowered Collective UK, Rebecca shares her full story and a determination to never be silenced. Listen now below.

For more information on IDAS and how they support victims and survivors, visit their website here.

You can also get involved by helping to raise vital funds for the charity, so they can continue their life-saving work. Sign up to the Big Yorkshire Tour in July, more information here.

Rebecca Beattie receiving the Princes Trust Young Ambassador of the Year Award at 2020’s Pride of Britain Awards, with HRH Prince Charles and ITV’s Laura Whitmore.