Project Description

Free webinar: Creating content your audience really needs (and wants!)

Date: 26 February, 2021
Time: 1-2pm
Place: Zoom

Register Your Place Now!

What’s it about?

This webinar nicely follows on from our previous webinar, “Creating an unforgettable content strategy in 2021.” on Friday 12 February. You don’t have to have been on that webinar – but it will make creating content easier.

Creative block – we’ve all been there. It’s too easy to get stuck in a rut and panic about what to post on social media or website blogs.

Last-minute or ill-prepped content will not bring you a return.

We’re on a mission to breathe new life into dried-up feeds with content your audience really wants and needs – and will actually bring you more business.

In this one-hour masterclass, former journalist Sophie Metcalfe (Founder of Fempowered Collective and Creative Director of The Soapy Group) gives her top tips to researching, writing and creating VALUABLE content that works for your brand.

You will learn:

– What type of content is valuable to your audience (and brand)
– How to work with trust signals
– Using keyword research
– Writing good content
– Developing your social media to deliver your content strategy

Yorkshire Mafia

This webinar is being held in collaboration with The Yorkshire Mafia as part of the One Yorkshire series of online events.